IDENT ANALYSIS

IDENT ANALYSIS

The purpose of an ident is to promote the channel, they normally come up in the middle of adverts and are there solely because they are designed to give some kind of announcement as to what station you are on. They can also represent a form of branding to make the authorities that are involved satisfied.

     

E4 IDENT..

http://www.youtube.com/watch?v=hOw4i-UB8Lw

The channel corporate identity is the E inside the 4 and is the color purple. They use the pantone number 2695 purple shade. The target audience for E4 is 16 - 34 year olds because of the programs that they show might be to explicit for ages younger and people who are 34+ might not be interested in what they are showing. The ident is CGI animation because of the trees and the movement of the objects that are made in the footage would not be able to move like that in real life. In the first shot the camera pans across the front room to get as much action in the shot as possible, in the second shot the camera goes to another position and tilts down to get the shot of the purple movement spreading across the room, in the third shot the camera pulls out to show more of what is popping up with the trees, the fourth shot is panning to the right and is getting the boxes jumping out of the cupboard, the fifth shot is pulling out but panning at the same time and to finally leading up to the final shot where is pans across to the right showing a big E4 logo. The sound of the ident is a very computer game sound and is very mystical song that you can see that there is a toy that starts shooting the gun that also links to the sound. The color of the ident is mostly purple due to the corporate identey of E4 is the color purple but also use greens and other dark colors to make it look like a forest almost. The images in the ident are portraying a forest or woods with the green grass on the floor and the trees and the mushrooms on the floor. This is interesting to the target audience because it has nothing to do with the channel but the randomness is what attract the audience to the ident. 

CHANNEL 4 IDENT..

http://www.youtube.com/watch?v=9EFvob9n3lk

The corporate identity for Channel 4 is the number 4, it is the main thing they use in their idents. Most of their idents are made up of random objects that all form into the number 4. The target audience for channel 4 is different because it depends on what time of day you are watching tv, in the morning might be young people watching and at night they might put on some adult program that a child might not be aloud to watch so it all depends on the time of the day. The style of this ident is CGI animation because there are crates that are floating and are stacked onto each other that would not be able to stay like that in real life. But also some of it is real footage of the boat because the cars and lifters are driving round which are real and the boat itself but the things floating are edited. In this ident the camera shot is one single shot and is filmed on a flat bed and is a tracking shot either a dolly or the back of the truck. With this they have very cleverly edited images out of things and put them into the ident and make it look as if it is real. The sound in the ident is very interesting because it uses a disntict sound but also you can hear the noises of trucks beeping and fitting into the beat of the song and other noises you would hear on a building site incorporated into the song. The colors in this ident are bright and some dark to even the tone out. This might appeal to the target audience because there might be a program about deadliest catch on next and this ident links to boat ect.


NICKELODEON IDENT..
















http://www.youtube.com/watch?v=0Q-nkaiY5GM&safe=active

The corporate identity for Nickelodeon is the color orange with the name of the channel in the middle of the orange. i think they have chosen the color orange  because it is a childish color and bright and attractive to the target audience. They own alot of channels including Nick Jr., Nicktoons, Teen-Nick, Nick 2 and TV Land, These all are aimed at different target audiences, for some are 2 - 6 and others are 7 - 16 years of age. They reason is because some channels show things that children 2 wont understand, and the other way round where the older boys wont want to watch a baby program. This style of ident is very simple and a fox who is exploring and then jumps onto a spray can and it sprays nickelodeon onto the glass frame. The style is CGI animation, the fox is a draw object that is then edited to move around and also the spray paint orange is edited to. The camera has no movement and is one continuous shot, the reason it dose not move is because they wanted to keep it simple and to attract the target audience. There is no music to this ident only the noise of the foxes footstep and the spray can rattling and spraying the paint and the noise of the fox banging and falling of the window of glass. There are not many colors to this ident like i said they want to keep it simple and appealing to the audience because young people wont understand if there are a million things going on in the ident. The ident could be relevant to a program that is on next involving a fox so it can link to the programs that the tv company show.